If you haven’t already, check out TubeMogul’s resesarch section where they publish studies on macro-level trends we are seeing in the data. Typical studies include “Online Video’s Short Shelf Life” and “How Much of a Typical Video Online Is Actually Watched?”

I see videos that are 10, 11, 12 minutes long, and I watch the first two minutes, and I’m then multi-tasking, so just look at these stats.

audienceattention.

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