Is Viral Marketing Being Oversold When a Tweet is Only Retweeted 1.4 Times? by Jeannette Paladino

Jeannette Paladino has a great post up from yesterday:

Is Viral Marketing Being Oversold When a Tweet is Only Retweeted 1.4 Times?

This is such a good post, and it brings to mind that we all need to put our energy and effort in the direction that is going to give us the biggest return on our investment.

But…gosh…Twitter is so fun!

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