Top 20 Reasons Why You Should Write a Blog on Your Own Domain

I think therefore I blog picturePeople ask me every day why they should blog.   In all honesty, I cannot find a good reason why a company or business owner should have a static website over a blog, because Google LOVES new, fresh content.  While I feel that some companies may just not want the hassle and still want this fabulous looking static website, the truth is this:  People are not going to hire you because you have the best looking website on the internet.  While this may help, it is not the determining factor.

On the other hand, people do want to know that you know your stuff.  So, if you are a business owner, here are the 20 reasons I believe you should blog, and these are all from my own personal experiences of having been a blogger since 2005.

1.   To establish credibility.  Once you learn to blog, your articles can demonstrate your knowledge and your true commitment to your industry.

2.   To repurpose articles, podcasts and video. If you have a library of articles you have written, you can use a tool such as Article Architect or Article Spinner to rewrite an oldie but goody article as a blog post.

3.   To increase your ranking on Google, Bing, Ask and Yahoo.  Search engines love blogs, because search engines love valuable, rich content.  If you are truly committed to blogging on a regular basis (at least two times per week), your site will get crawled more frequently and a stronger ranking in the search engines.

4.   Your own work is showcased on your own blog on your own domain. With a blog, your articles live on your own site, not on an article directory or on another domain like, Blogspot or Typepad.

5.   Your blog entries live online forever. Unless you get banned from the search engines, your blog posts will live on the internet for a lifetime (unless the search engines choose to delete old posts).

6.    On a self hosted blog, you can do just about anything to make it look great and function the way you want it to. By using plugins (similar to apps for an iPhone), you can add audio, video, slide shows, photographs, opt in boxes, pop up windows, advertising, your recent tweets on Twitter and scores of other things to make your blog the hub of your marketing.

7.    With a self hosted blog, you can invite other people to become guest authors for your blog. Once you get into guest authoring, those authors will link back to your blog, giving you more visibility and more strength on Google

8.    With a self hosted blog, you are in control of your site…not someone else. Many business owners complain that their assistant or webmaster holds the keys to their websites, and they are often left stranded without a way to get into their websites to make changes or update the site.  With a blog, it is simple…you log in, find your page you want to update, and in five minutes, you are up and running.

9.    To post upcoming events. With a blog, you can host an events page and place a nice events logo in the sidebar of your blog.

10.  You automatically get a link building structure. With a blog, you can categorize posts, use a search feature and a recent posts section to make it easy for visitors to find the information they want to find.

11.  With a blog, you can syndicate it using something called RSS (Real Simple Syndication). With RSS, people can download your blog into their reader, subscribe by email to read your blog or add it to their desktop reader in a snap.

12.  Each time you blog, you are adding one more content rich page to your blog for Google to grab. With a website, you may have 10-20 pages,  With a blog, you can have 1,000 content rich pages.  In one year alone, if you choose to blog every day, you can build 365 new pages with rich content that Google will grab and pull into their system.  By adding strong keywords to each post you write, people who may have never heard of you can find you by using unique keywords designed for niche audiences.

13.  You can design pages to include content that is unique to you. With the newer WordPress templates, you can build a blog that looks just like a website, which includes pages which look just like static pages.  The only difference is that once again…you are in control of what you put on your pages and how you update and change those pages.

14.  Each time you write a post, you can optimize that post for Google and the other big search engines. Studio Press offers templates which come with an area to fill out all information for the search engines, including the Title of your blog, description and keywords.  The same mission can be accomplished using a plugin by the name of the All In One SEO Pack.

15.  You will become a much better writer. If you blog on a consistent basis, trust me….you will become a better writer.

16.  You will become a more creative thinker. With a blog, it is often hard to think of “what to write about”, and with some creative thinking, you can pull a subject that is indirectly related to your niche and tie it back in to a topic your target audience will want to read.

17.  You can make money from blogging. For more on this topic, read our post 12 Ways to Make Money By Blogging.

18.  You will expand your network. In the last four years, I have met over 500 people that I either did not know or only knew by name.  I now feel that my network is stronger and more personal.

19.  You can use your blog posts to jumpstart a strong profile and posts on the social networks. With a few tools added to your blog, your posts can automatically be sent to FacebookTwitter, Linked In and about 20 other social networking sites.

20.  Hosting a blog can either be no cost or very low cost. To operate a self hosted blog on a hosting company like Host Gator or Blue Host can be as low as $6.00 per month.  To build your blog, you can use free templates or buy a template for about $59.00.  This is so much cheaper than a website designed by someone for $2500-5000.00.  I know…I’ve been that route, and I felt like I really was not getting what I truly wanted from this process.  Because blog templates are so inexpensive, I can change my look whenever I want it without feeling the pinch in my wallet.

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